Reglikedomain industry desk

Is using its .MLB domain name — How MLB

Is using its .MLB domain name — How MLB

Not much for now, but MLB SEO strategist sees a bright future.

I just listened to a ClickZ webinar regarding .brand domain names sponsored by Neustar. I was particularly interested in hearing what Matt Dorville, SEO and Content Strategist for Major League Baseball, had to say.

MLB owns both .MLB and .Baseball, and I’m curious what the organization plans to do with these domain names. As I pointed out two years ago, MLB could be a big engine for fresh top level domain name awareness.

Dorville didn’t mention any specific domain examples but stated the goal is to make it really easy for fans to get to the content they’re looking for. He stated that Google’s recent change to 300-level redirects in which link juice passes through means that a firm can promote something like my.brand as a shortcut to a page on its site and still get the SEO benefit.

During the webinar and in companion articles on Neustar’s fresh MakeWay.World site, Dorville noted that MLB effectively does this with team.com names right now. He noted that names like Yankees.com and Cardinals.com are actually vanity URLs that forward to pages within MLB.com.

This got me wondering if MLB is doing the same thing with teamname.MLB names. And, if you type in something like Cubs.mlb, you’ll see that this is the case.

Dorville stated that one of the best things regarding owning a .brand is that you don’t have to try to buy the domain you want from someone else. Referring to domain investors, he noted that “they are not my favorite.” (MLB has to paid a lot of money to buy team names in .com.)

Also on the wire

Other reporting from the domain desk.

Drove spike in domain registrations last month — Hurricane IrmaUncategorizedDrove spike in domain registrations last month — Hurricane IrmaStocks Pummeled in 2008 — Domain NameUncategorizedStocks Pummeled in 2008 — Domain NameAvailable for ICANN 63 in Barcelona — Schedule nowUncategorizedAvailable for ICANN 63 in Barcelona — Schedule nowLetter .cn domains are used — How singleUncategorizedLetter .cn domains are used — How singleNUncategorizedNo reverse domain hijacking if you try to buy domain first: WTF(and fails) to use UDRP in a trademark dispute — eBay triesPolicy & Law(and fails) to use UDRP in a trademark dispute — eBay triesRadix notes 30% revenue jump in 2018UncategorizedRadix notes 30% revenue jump in 20185Uncategorized5 Stories on Reglike — March’s TopOpens Chinese headquarters and names GM — TLD RegistryUncategorizedOpens Chinese headquarters and names GM — TLD Registry