Modern furniture firm BluDot bought BlueDot.com domain

Firm buys “typo” of its misspelled brand.

There was only one explanation for why so many people bid on the domain BlueDot.com in a GoDaddy auction this month: the popular furniture firm BluDot.

The dust settled at $33,100 and it appears BluDot was the winning bidder.

As Nikul Sanghvi observed, the domain now forwards to BluDot.com and the URL includes tracking code.

You nailed it Andrew. https://t.co/Aj0jZ7tt76 now forwards to https://t.co/XrIP24dpOz. The redirect also includes some custom campaign tracking for Google Analytics so the firm must be analysing the type-in volumes of the buyout.

— Nikul Sanghvi (@hypernames) June 21, 2019

The tracking code is ?utm_source=godaddy&utm_medium=redirect&utm_campaign=bluedot-com. This shows that the firm is tracking the “typo” traffic that BlueDot.com gets.

BlueDot.com was registered in 1995, two years ahead of the furniture firm was founded. The previous owner let the domain expire.

The Whois record for the domain is under privacy.