“junk drop” is coming — The .App

Expired domains are coming as first anniversary nears.

Image of trash with "The Junk Drop" written on it

In terms of domain name registration volume, .App has been a big success for Google (NASDAQ: GOOGL). The firm’s .app top level domain name has nearly 400,000 domains in the zone following 11 months of general availability.

The one year anniversary of general availability is May 8, and that means the inevitable “junk drop” is coming.

The term refers to all the speculative (and sometimes defensive) domain name registrations that registrants drop one year following a top level domain launches. With so many domains coming up for renewal on the anniversary, domains under management inevitably drops.

It will be over a month following the anniversary ahead of we get a clear picture of renewals and drops since of the grace period.

There doesn’t seem to be much of an aftermarket for .app domain names despite high registration volumes. Namebio shows a total of 15 public sales. I received multiple offers for Voicemail.app but none resulted in a sale.

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