Steals of the Year: Moniker SES

If you didn’t bid in Moniker’s SES auction, you missed out on some great deals.

If you haven’t by now heard, Moniker’s live auction at Search Engine Strategies in San Jose was a flop. It’s just further proof that selling domains to non-domainers (unless they are into adult) is a challenge. The official tally on Moniker’s web site is regarding $16,000 in sales. It doesn’t include a sale of Groceries.us which appeared sold in the auction for $4,000 but isn’t on the list for some reason.

But domainers that didn’t log in to bid in this auction — counting me — made a huge mistake. There were a ton of great deals to be had. If you read Reglike often, you know that my pet peeve is when people say a domain sold at auction “was a great deal”. This time, still, those people are absolutely right. Check out these prices:

ConsultingCompany.com $2,100
AirlineUpgrades.com $700
AirlineClubs.com $600
CobraPolicy.com $400
UpstreamProvider.com $300

Anyway you look at these, they are great deals. I especially like AirlineClubs.com at $600.

All is not lost if you didn’t log in for the live auction. The extended online auction runs through August 28. Since the online auction will utilize the SnapNames platform with its huge domainer base, I wouldn’t be surprised if these domains would have performed better in the online auction than the live auction.