Reglikedomain industry desk

Music.mobi Sells for Record $616,000

Record Sedo auction sells over $1.5M in .mobi domain names.

dotMobi fans are cheering today following Sedo concluded its most successful .mobi auction to date. As stated by an unofficial tally from Reglike, the auction cleared $1.5M in sales.

The highest sale was Music.mobi, which sold for an astonishing $616,000. Games.mobi sold for $401,500. Compare this to the record sale prior to this event, Flowers.mobi for $200,000.

With prices this high, major investors clearly took part in the auction. Both “music” and “games” are prevelant on mobile phones, so it’s no surprise that these domains sold for a premium. But these prices were unexpected by even many of the biggest .mobi promoters. A few days back I predicted that Games.mobi might break the Flowers.mobi record, but these numbers are simply astonishing.

Other notable sales include:

sports.mobi $101,000
movies.mobi $82,000
juegos.mobi $61,000
game.mobi $61,000
videos.mobi $51,000
photos.mobi $51,000
fashion.mobi $32,000
video.mobi $25,555
dictionary.mobi $21,500
musica.mobi $20,600
movie.mobi $20,500

[Update 12/6/07: We now know the buyer, thanks to a link on Sahar’s blog. And it’s not who you think. It’s not an end user, but an investor. That stated, there had to be many other people bidding on these names.]

Also on the wire

Other reporting from the domain desk.