Reglikedomain industry desk

O.tld Purchases with O.info — Overstock.com Continues

O.info latest domain name buyout by online retailer.

Overstock.com has purchased O.info from domain name registry Afilias, adding to its collection of o.tld names.

The firm has gone all in with O.co, and in fact its press release announcing O.info is titled “O.co (aka Overstock.com) Purchases O.info Domain for Fresh Consumer Portal”. It’s clear that the firm is moving forward with its rebranding efforts.

It previously picked up O.biz for use as a b2b site.

O.co will use O.info as a “fresh consumer information website”, if that’s not generic enough for you.

Of course the firm ultimately wants to get O.com, but single letter domains are still forbidden in .com.

Also on the wire

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