What’s that domain name worth?
Forget domain appraisals. You can get domain name sales comps online.
Trying to settle on a price for the value of a domain you are buying or selling? You can do a multiple based on traffic, but that’s not always the best approach. You can search through the archives at DNJournal to find comparable sales, but that’s not easy. You can get an appraisal, but few people place stock in appraisals.
Enter DNSalePrice.com, a search engine for comparable domain name sales. I first met Richard Wixom, creator of DNSalePrice.com, during Domain Roundtable in Seattle last April. Richard is a techie who’s fairly fresh to the domain name market. One of the first things he noticed is how the industry doesn’t have a good database of domain sales to use as comparables in domain name transactions. He created DNSalePrice.com to rectify that.
When you first visit DNSalePrice.com you will be amazed by its simplicity. A simple, non-graphical interface with search parameters. Just enter a keyword and the system goes to work.
For example, I just sold eDropShippers.com on Afternic for $970. Search for “dropship” on DNSalesPrice.com and you’ll get these comparable sales:
DropShipCity.com, 1/05, eBay $305
NetDropShippers.com, 12/05, Afternic $1,250
The site returns more results, but these were the two most relevant. I’d place eDropShippers.com close to NetDropShippers.com in terms of value, so $970 is regarding right from a comparative perspective.
Now lets look at another keyword. Let’s say you have your eyes on acquiring a book-related domain name for a fresh online store. Ahead of DNSalePrice.com if you wanted to find comparable sales you had to look through the archives at Afternic, DNJournal, or through a web search. Now you can just search for “books” and you’ll get 5 pages of sales data. Among the data:
BookShop.com, 5/06, Sedo $47,500
NonFictionBooks.com, 5/06, Moniker/Traffic $5,200
BookShops.com, 1/06, Sedo $10,000
Investing in domains regarding mortgages?
Mortgaged.com sold for $12,313
MortgageInterest.com sold for $32,750
MortgageMate.com sold for $3,688
Mortgages.ws sold for $1,275
MortgageLenders.org sold for $635
HomesMortgage.com sold for $2,642
HomeMortgageRefinances.com sold for $7,500
Without this site it would have taken me over an hour just to pull those comps. It took me under a minute.
I’m a big fan of domains with “cash” as a keyword, as they typically pull in a good cost-per-click. Here are some comps for domains counting “cash”:
CashChoice.com sold for $3,500
CashNotes.com sold for $4,600
CashAuctions.com sold for $6,155
CashBackCreditCards.com sold for $11,000
CashCorp.com sold for $1,500
CashPassport.com sold for $4,500
Again, all of that information and more was available at my fingertips using DNSalesPrice.com. And it’s free.
This site will be huge help to those trying to sell domains. If you feel a buyer doesn’t understand the value of your domain, just give him a few comparables. Actual sales data is hard to refute.
DNSalesPrice.com right now has $155M in sales data and is growing daily. Richard has a number of cool features in the works, so look for neat site enhancements later this year.
