Toys R Us Confirms $2.15M eToys Buyout
Firm confirms what we by now thought.
It was fairly clear that Eagle, LLC was connected to Toys ‘R’ Us during the eToys bankruptcy auctions. Toys ‘R’ Us confirmed the suspicion today in an Associated Press article.
The article states the purchase price was not disclosed. Reglike by now noted the purchase price of $2.15 M. This included a number of domain names and client lists.
The buyout is a big boost for Toys “R” Us, which will receive all of the traffic right now meant for eToys. eToys.com’s Compete.com rank is 14,059, suggesting the site receives hundreds of thousands of page views each month.
Sources tell us that the judge and debtors have not yet signed off on the deals at the domain auction, but that this ought to happen soon. [Update 4:58 PM CST: Reglike has reviewed court documents showing that the judge has approved the purchase. Interestingly, the document claims “The Sales Procedures obtained the highest and best value for the Purchased Assets”. If they give this same line in the other sales, I’d argue it’s not true. Here’s the final asset purchase document counting $2.15M amount.] The transcript of the auction ought to be made public in March, and I’ll post any interesting details in the auction transcript at that time.
One thing’s for sure: the firms that knew regarding this auction got good deals and didn’t want anyone else to know regarding it ahead of it took place.
