Name Press Release of the Week — Stupid Domain

Here come the toys.com sale riders.

Following Toys ‘R’ Us bought Toys.com for $5.1 million, I joked that we’d start seeing forum postings for mycrappytoy.com domain names.

“I’m only asking $100,000. Toys.com sold for $5.1M, so this is worth it!”

This stretch’s stupid press release isn’t actually a press release. It’s an article at ToyNewsMag.com regarding a toy firm that will “consider” selling you its toy domain names:

[Flying Toys] owns the rights to www.flyingtoys.com, www.flyingtoys.co.uk and www.flyingtoys.eu and would consider selling all three if it received a genuine offer, as stated by Flying Toys boss David Rawlings.

“All these Flying Toys domain names are right now linked to the Flying Toys Ltd website. As we have no plans to discontinue selling ‘Flying Toys’ in the foreseeable future, we would only consider a really serious offer of around £1m.

Indeed, a really serious offer.

“It just seems remarkable that in light of Toys R Us recent purchase, selling a firm’s domain name can be more profitable than selling products in the present climate.”

Don’t worry, David. Selling your domain names will not be more profitable than selling your toys. Unless you’re losing money.