On Today’s Rick Latona Auction — My Thoughts

Taking a look at today’s live domain name auction.

The Rick Latona Auctions auction at TRAFFIC starts this afternoon at 4:30 ET. Bidding is available online at proxibid.com/ricklatona. Here are my thoughts on a handful of domains in the auction:

Acronyms.com $150,000 – this is the type of domain the folks behind Dictionary.com might buy. I’m not sure if they’d pay this much for it, and I don’t know that anyone else would be interested.

Ballwin.com $11,800 – I grew up in this part of St. Louis. This is a great domain name. My concern is that people who live in Ballwin don’t associate so much as living in this particular city as they do living in West County, which includes a number of other suburban cities such as Chesterfield.

Rio.com $400,000 – seems like a winner if someone with deep enough pockets shows up.

Boy.com $26,500 – not exactly sure what I’d do with it, but this seems like a great opening price. Expect multiple bidders.

BroadwayShows.com $850,000 – I’ll defer to this guy.

Lisbon.com $200,000 – another well priced city name.

SchoolLoans.com $100,000 – apparently makes $3,000 a month. If it does that without lifting a finger, the web site might be worth the price. But I suspect a little elbow grease and maintenance goes into it. The domain itself is solid.

Coed.com $45,000 – will someone buy this domain so I don’t have to see it in yet another auction?

Hell.com $1,200,000 – I think Christian.com is worth more than Hell.com, and it sold for $600,000.