Reglikedomain industry desk

Expiring Melbourne IT Domains — NameMedia Auctions

Fresh expiring domain auction launches at Afternic.

NameMedia, Inc. has started auctioning expiring domains via its Afternic platform. The auction service went live today.

Based on a preliminary check of 6 domains on the list, the firm appears to have struck a deal with domain registrar Melbourne IT. As stated by RegistrarStats, Melbourne IT is the 5th largest domain registrar with 4.9 million domains under management.

Auction prices start at $60 and domains go to auction if at least one preorder is submitted.

The expired domain auction scene has gone through major changes lately, counting eNom and Network Solutions setting up a service to compete with SnapNames. SnapNames had an exclusive relationship with the registrars. They used a change of ownership clause in their contract to back out following SnapNames was purchased by Oversee.net.

It was only a matter of time ahead of one of the world’s largest domain name firms tossed its hat in the expired domain ring. Although the fresh expired domain auctions will be a great revenue source for Afternic, it will have another favorable byproduct: It will draw more attention to Afternic’s “closing soon” domains, which will help sellers get more money for their domains.

Also on the wire

Other reporting from the domain desk.