Reglikedomain industry desk

NameMedia Upgrades Parking Platform

NameMedia Upgrades Parking Platform

NameMedia improves stats and landers for its three domain parking programs.

NameMedia, parent firm of BuyDomains and Afternic, has released a number of improvements to its three domain name parking platforms: GoldKey, ActiveAudience, and SmartName.

The improvements span three areas:

1. Reporting – improvements to reduce timeout issues and site downtime and improvements to data discrepancy reporting. This includes a move to a fresh data center as well as database improvements.

2. Dashboard – what was once a convoluted mess is now a simple dashboard counting recent revenue, portfolio snapshot, and best and worst performing domains. Beyond the dashboard, I still find NameMedia’s reporting systems to be more complicated than some of its competitors. A simple click to view the entire month’s stats by domain name would be a nice addition.

3. Landers – introduced seven fresh templates counting localized search. The fresh templates include a configurable number of results.

There are few differences between NameMedia’s parking services as they all use the same platform. GoldKey is intended for newer and smaller domainers, whereas SmartName is an exclusive program for only the biggest domain portfolio owners.

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