Reglikedomain industry desk

Rebirth TrafficClub name for NX traffic monetization — KeyDrive to

Traffic.Club Sàrl will be the fresh name of KeyDrive’s NX traffic monetization service.

I took a trip down memory lane the prior week when I noticed that the domain name TrafficClub.com sold on Sedo for $899.

TrafficClub.com was a domain traffic splitting system created over a decade ago by Moniker. Clients pointed their domain names to TrafficClub, and the service split-test traffic between multiple parking firms.

Oversee.net shuttered the service following acquiring Moniker. It pushed clients to use its DomainSponsor parking service instead.

Now the Traffic Club brand is getting a rebirth as Traffic.Club Sàrl, a fresh firm owned by KeyDrive. (KeyDrive bought Moniker from Oversee.net.) It will be a different service than what domainers remember.

KeyDrive sold assets of its NameDrive parking service to ParkingCrew earlier this year. KeyDrive retained an NX traffic monetization service for ISPs that monetizes traffic to non-existent and non-resolving domain names. It committed to change the brand for this service within a period of time.

So KeyDrive decided to go with the Traffic.Club brand. It purchased the premium Traffic.Club domain name from the .Club registry and then quickly picked up TrafficClub.com on Sedo.

Traffic.Club will not monetize traffic for domainers. Still, it might open up Traffic.Club to domainers to purchase traffic at some point.

Also on the wire

Other reporting from the domain desk.

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