Two Go Daddy Ads for Super Bowl — NBC Approves

Approval comes well in advance of big game.

Domain registrar GoDaddy has a history of butting heads with networks over its Super Bowl commercials. This year is no different, although NBC has given the green light for two GoDaddy ads well in advance of the big game. GoDaddy is asking clients to vote on which ad ought to show during the Super Bowl.

During my radio interview with Go Daddy CEO Bob Parsons, he mentioned my criticism of the firm for becoming to institutionalized. In my criticism I mentioned the Super Bowl saga:

But then it became institutionalized. Here’s another year, another GoDaddy commercial, and another “oh gee whiz, they rejected our commercial again!” As further evidence, GoDaddy’s PR team released a “timeline” of the commercial saga. It was all planned out from day one. It was no longer edgy; it became trite.

Again this year, GoDaddy has assembled a timeline of its Super Bowl commercials, counting NBC’s three rejections. The media keeps biting, so I suppose it makes sense. GoDaddy isn’t just paying for the Super Bowl ad time. It’s also paying for the millions of media impressions it gets from interviews of Parsons regarding the Super Bowl commercials.