Reglikedomain industry desk

Linking What Matters: Neustar

As firm continues to evolve, it files trademarks for likely fresh slogan.

Neustar has been shifting its revenue base from a telecom contract to marketing, domain names and more. Based on recent trademark filings, it appears the firm will adopt the slogan “Linking What Matters” going forward.

The firm filed six intent-to-use trademark applications for “Linking What Matters”, and the goods and services descriptions cover basically everything the firm offers.

That includes, of course, managing top level domain names.

Neustar filed the applications the prior week. You can view them online at Trademark247.

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