Fresh Amazon Alexa gadgets lead to profits for Verisign

Amazon disclosed a bunch of products, which means it registered a bunch of domains controlled by Verisign.

Every time Amazon discloses a fresh product its domain name team goes to work defensively registering domain names. So when the firm discloses six products on the same day it goes into overtime.

Amazon disclosed six fresh Amazon-Alexa powered devices yesterday counting the fresh Echo, Echo Plus, Echo Spot, FireTV with Alexa remote, Echo Connect and Echo buttons. You can learn more regarding these devices in this stretch’s Internet of Things Podcast.

The firm registered hundreds of domain names related to the fresh products. Some are specific to the individual products (AmazonEchoButton.com, AmazonEchoSpots.com, EchoPlusGuide.com) and others related to Echo Gadgets (AlexaGadgetAPI.com, GadgetsAPI.com).

Two firms win whenever Amazon registers these domains: Amazon’s brand protection registrar MarkMonitor and Verisign (NASDAQ: VRSN), which runs .com and .net.

DomainTools shows that Amazon owns regarding 45,000 domains that are tied to [email protected], and there are likely more registered under different names.