Reglikedomain industry desk

Fresh TLD Watch: .Now

Fresh TLD Watch: .Now

Firm files to protect .Now.

A Denmark firm has filed two trademark applications with the United States Patent and Trademark office for a .now top level domain name.

A firm called Global Top Level Aps filed applications for .Now and DOTNOW on March 24. It also filed for European Community protection last December.

Global Top Level Aps is not the first applicant for a .now service mark, although previous applicants didn’t have top level domain names in mind.

St. Paul Postal Employees Credit Union has an existing trademark for a logo incorporating “.now”. Wouldn’t it be interesting if there was a top level domain that matched this logo?

The trademark is for the logo and for financial services, so it wouldn’t conflict with the current application. Other firms have applied for .now in the past as well.

Of course, under current USPTO guidelines you can’t trademark a top level domain name.

Also on the wire

Other reporting from the domain desk.

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