Fresh TV commercial promotes .Ca domains to Canadians

These cops will pour syrup on your laptop if you choose .Com over .Ca.

Still screen from CIRA ad for .CA domains shows four Canadian mounties with one of them pouring syrup on a person's laptop who is registering a .com domain

CIRA, the registry that manages Canada’s .Ca top level domain name, is running a fresh TV and streaming ad campaign to urge Canadians to choose .Ca over .Com. The campaign is called Don’t Be a Traitor.

The ads feature Canadian police (I believe they are “mounties” busting people choosing a .com for their web address. Here’s the ad:

Maple syrup on a keyboard? That sucks.

The .com domains featured in the commercial lead toa ctual websites promoting the campaign. The campaign also has its own domain, Choose.ca.

CIRA will run the ads only in the Toronto area from September 23 until November 17. It will also be featured on streaming services and in cinemas in the area.

(Queuing comments from people who think Neustar ought to do something like this for .Us…)

Also on the wire