Reglikedomain industry desk

For $2 million, launches its website — NFT.com, purchased

For $2 million, launches its website — NFT.com, purchased

Site promises to be an NFT “hub and marketplace”.

Screenshot of NFT.com offering Genesis Keys

One of last year’s top noted domain name purchases has launched its website.

Media Options sold NFT.com to Immutable Holdings, Inc. last year for $2 million, landing at #6 on last year’s sales chart. The domain has been dormant since then.

But this stretch, Immutable Holdings launched the site. In an email to prospective clients (investors?), the firm disclosed that NFT.com will be a hub and marketplace for non-fungible tokens. It states it won’t have venture capitalists or limited partners, only a Decentralized Autonomous Organizations (DAO). That’s kind of weird since Immutable Holdings is a publicly-traded firm that is accountable to its shareholders.

It’s inviting people to buy one of its 10,000 “Genesis Keys”. It states these aren’t just collections of art but, “They are the keys to the NFT kingdom that will empower you to shape the future of the digital renaissance.” Further, it states, “As a Genesis Key owner, you will have first access to the platform, and write the history and legacy of what the NFT community stands for. Since it’s not our place to decide what that future looks like.”

I’m not quite sure what benefits you get from being a keyholder. But you can line up to buy one.

Also on the wire

Other reporting from the domain desk.