Reglikedomain industry desk

Name goes back on the market — Brand.com domain

Firm that purchased domain name in 2013 is changing business models.

The owner of Brand.com, which bought the domain name for $500,000 in 2013, is putting the domain name back on the market.

ReputationChanger.com purchased the domain name in 2013 and rebranded as simply Brand.com. Now Brand.com is changing its business focus to a news-related business model (and corresponding name) and no longer needs Brand.com.

The short, five letter .com domain has a number of potential uses. Ahead of the current owner purchased it, it was used by a branding firm.

The firm is looking for at least a “strong six figure” price for the domain name. Justin Schmidt of OffshoreDomains.co is the exclusive broker for the domain.

Also on the wire

Other reporting from the domain desk.