DNW Podcast #319: NielsenIQ and domain names

What’s NielsenIQ, and why did it acquire NIQ.com?

Nielsen — the firm you probably know for TV ratings — is really much more than that. This year, the firm is splitting into two. On today’s show, I interview Jacqueline Woods, Chief Marketing Officer of NielsenIQ. We discuss the split, what NielsenIQ does, and how it chose its domain. Jacqueline also explains why the firm decided to acquire the three-letter domain NIQ.com.

Also: Donuts completes buyout, GoDaddy phishing fury, reverse domain name hijacking.

Sponsor: Dan.com

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