Cash mobs: Neustar’s .us marketing

Neustar continues .us marketing with cash mobs.

Earlier this month I wrote regarding how .us registry Neustar was starting to market .us domains with its “Kickstart America” campaign.

Neustar is continuing this effort with a couple fresh videos titled “cash mobs”.

The firm sends a bunch of clients to a retail store (that uses a .us domain) all at once. The clients have $500 to spend, and the store owner is surprised by the sudden influx of clients. Then the .us team comes in, cameras rolling, to tell the business owner what’s going on.

It’s a clever approach, and it’s good to see Neustar investing in the .us brand.

One such video is embedded below. You can view another one here.