Reglikedomain industry desk

Tech, The Show Without Its Domain Name: Off to ad

Huge trade show for online advertising has a disappointing domain name.

This morning I’m off to ad:tech, a sizable interactive advertising conference, in San Francisco.

Countless times over the past month I’ve gone to ad:tech’s web site to remind myself of the agenda, book a hotel, etc. And most of the time I type in adtech.com.

Unfortunately the show’s web site is ad-tech.com with a hypen. Perhaps even more unfortunate is that there’s an interactive advertising firm called ADTECH that owns the adtech.com domain name.

The firm, now owned by AOL, gets a ton of highly targeted traffic from people looking for the conference web site. AdTech.com gets a spike in traffic around its big show in Fresh York City in the fall, as stated by stats from Compete.com.

(If you’re going to the show, please stop by our Media.net booth #1317.)

Also on the wire

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