Get Into Daily Deals or Flash Sales with SwarmShop.com? — Overstock.com To

Firm goes to domain aftermarket to buy domain name SwarmShop.com.

Overstock.com (or ought to I call it O.co?) is aggressive regarding entering fresh ecommerce markets. A recent domain purchase may be a clue to what’s next for the firm:

The firm just bought the domain name SwarmShop.com from domain investor Mike Mann for $1,500 at Sedo. Mann appears to have registered the domain name earlier this year when it expired.

What could it use SwarmShop.com for? There are two likely uses.

The first would be a flash sales site like Amazon.com’s MyHabit.com. By all accounts it appears MyHabit is proving to be a success for Amazon.com, and this is an arena that might work well for Overstock.

Second would be a daily deals site. My guess is that Overstock would focus on merchandise daily deals instead of services. Which basically means its daily deals site would look a lot like a flash sales site anyway.

What do you think?