Are Domain Names Less Notable?

Domain names are now competing for space.

I received a catalog from Bissinger’s the prior week and thoroughly inspected the mailer (it’s great chocolate). What caught my attention was the back of the catalog.

Take a look:

What do you notice?

15 years ago this catalog would have probably just had a phone number. A few years later it would have a phone number and domain name.

Now both of these are relegated to the side. In fact, I didn’t even notice them at first.

Instead I noticed three other ways to stay connected with Bissinger’s:

Twitter, Facebook, and a QR Code to visit the web site from your mobile phone.

Domain names sure are competing with a lot more communication tools.