Reglikedomain industry desk

O.co in TV Commercial — Overstock.com Uses

O.co in TV Commercial — Overstock.com Uses

Big exposure for .co domain names.

The folks at .co are very happy regarding Overstock.com’s latest TV commercial that includes the o.co domain name. And for good reason. The holiday commercial will certainly get a lot of airtime, and .co is featured prominently at the end.

At the end of the commercial is this graphic:

Overstock.com made waves when it purchased O.co from the .co registry in July for $350,000.

It makes sense that Overstock.com would feature it as a shortcut, given that its main brand includes “.com”. Given that the firm basically stated it had no idea what it would do with the domain name when it bought it, this is a nice lift for .co. Still, .co will be cheering more loudly when a firm uses it as its featured URL.

Also on the wire

Other reporting from the domain desk.

GUncategorizedGot Live Current Cricket Deal — Domain NameMUncategorizedMedia Revenues and Losses Shrink — Live CurrentHUncategorizedHow to Get Rich in the Fresh TLD Gold Rush (Part Two)Hexonet expands fresh TLD drop catching serviceUncategorizedHexonet expands fresh TLD drop catching serviceRUncategorizedReglike Stories of October 2011 — Top 5AUncategorizedAnd other big names buy domain names on the aftermarket — Target, IBMLUncategorizedLevel Domain Names in a Nutshell — IDN TopRUncategorizedRevenue Drops, Value of Domain Portfolio Falls — Sedo HoldingWhois check could have halted a scam — How aUncategorizedWhois check could have halted a scam — How a