Reglikedomain industry desk

Registering NFT domains in droves — People are

Registering NFT domains in droves — People are

Data show that people are registering lots of domains related to non-fungible tokens.

Chart showing Donuts domain registrations with NFT term in them, with a spike in March and April

Non-fungible tokens (NFT) are hot right now. NBA Top Shots have introduced mainstream collectors to NFTs, and stories regarding digital art NFTs selling for hundreds of thousands (or millions) are making the rounds.

Domains with the initialism NFT in them are proving popular, too. Some recent sales include NFT.app for $50,000, BuyNFT.com for $10,589 and BitcoinNFT.org for $5,000.

The nice thing regarding fresh terms entering the lexicon is that all of the good domains weren’t registered in the 1990s. Following all, the term didn’t exist back then. So valuable domains have been hand registered in the past couple of years, and there might still be opportunities to register NFT domains with value.

Top level domain firm Donuts releases a monthly market note with trending keywords. Its note for April lists coin as the #2 most popular term in fresh registrations. The note doesn’t list NFT since it’s not a dictionary word that the firm would normally look for.

I asked Donuts to check for the rising popularity of the term in its domains. The firm provided a graph (above) showing a massive spike in March and April in domains containing NFT.

Domain investors have registered some of these domains, but firms offering NFTs also account for some domains.

Also on the wire

Other reporting from the domain desk.