Reglikedomain industry desk

PlasticPinkFlamingos.com and GattisJingle.com

Two Austin firms use smart domain names.

I heard two commercials yesterday that showed smart domain name moves by local Austin firms.

The first was for a nursery called Pots and Plants that I pass by every day. They are at the corner of a busy intersection and are known for the hundreds of plastic lawn flamingos on their lawn. Today, at regarding the same time I was passing by the nursery, an NPR sponsor message mentioned the nursery and its domain name – PlasticPinkFlamingos.com. Its clever and memorable, although a bit long. Of course, I’d also recommend they buy PinkPlasticFlamingos.com to avoid any confusion.

The second commercial was for a popular pizza chain, Mr. Gatti’s. Just regarding everyone in Austin knows the firm’s jingle, “Dial 4-5-9-22-22 and get a Mr. Gatti’s pizza delivered”. The jingle’s tune is a bit dated, so the firm is running a well-executed contest to get clients to create an updated jingle. Instead of referring people to the firm’s main web site MrGattis.com, the firm smartly registered GattisJingle.com, a site devoted to the contest.

Also on the wire

Other reporting from the domain desk.

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