Porn.com Sells for $9.5M Cash

Moniker brokers largest publicly noted all-cash domain sale ever.

Moniker has brokered the sale of the domain name Porn.com for $9.5M in cash. This is the largest all-cash domain sale ever noted. The most expensive domain name ever sold is also in the adult entertainment industry – sex.com. Sex.com sold for approximately $12M, but that price included equity.

There’s a big difference between a cash domain sale and equity sale. For example, Business.com is frequently noted as selling for $7.5M. But this was in illiquid stock. It ended up being worth $2.0M.

Porn.com was originally on the auction block at the T.R.A.F.F.I.C. West show in Las Vegas in March, but did not meet its reserve.

Moniker recently sold another seven figure domain, Scores.com, for $1.2M at the Casino Affiliates Convention. Poker.com was on the block at the auction but did not sell (yet). Given interest for the domain, don’t be surprised to see Poker.com sell for over $20M in following-auction negotiations.

Next month’s T.R.A.F.F.I.C. conference in Fresh York City will be the next showcase for valuable domains. Among the domains at the auction are Bourbon.com, Student.com, HorseRacing.com, Elections.com, and Scotland.com.