Proactiv wants to be quiet regarding its product recall

Firm does its best to keep recall out of the press and out of the search engines.

Last month I wrote regarding how the firm behind Proactiv, the skin care product pitched by Justin Bieber and Katy Perry, had registered multiple domain names hinting at a recall of its product.

Although I couldn’t find information regarding the recall on Guthy-Renker’s web site, I noticed a steady and increasing stream of web site visitors hitting the article who were searching for “proactiv recall”.

Indeed, it turns out the firm is recalling product. But it’s being rather quiet regarding it.

It isn’t using any of the straightforward domain names I discovered, such as ProactivRecall.com. That page doesn’t resolve. Instead you’ll find information at PAbottlereplacement.com.

It gets better. The web site has “no index” in its robots.txt file, meaning the firm doesn’t want it to show up in search engines. The title tag doesn’t include the name “Proactiv” either.

So if you do a Google search for the term, odds are you won’t find any official information.

But the domain names gave it away.