Reglikedomain industry desk

Quinstreet Buys CarInsurance.com for $49.7 Million, States It’s Done For Now

Quinstreet buys another insurance web site but states that’s it for now.

Fresh off purchases of Insure.com and Insurance.com, Quinstreet has paid $49.7 million cash for CarInsurance.com and related entities. In a press release, the firm stated this purchase:

…expands our proprietary media and traffic sources in Insurance, consistent with our strategy. It builds on our recent acquisitions of Insurance.com and Insure.com, both of which are performing well, and provides us with additional, complementary capacity to better serve consumers and clients at ever-increasing scale. This buyout completes our near-term program to identify and acquire the best of the largest independent online organic media properties in the Insurance vertical. Our efforts now turn primarily to building these properties to provide exceptional consumer information and experiences, and to delivering great measured marketing results for our clients.

In other words, the firm is done with its major insurance web site acquisitions and will now focus and getting the most out of its properties.

As stated by Compete.com, CarInsurance.com gets over 200,000 unique visitors a month.

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