Reglikedomain industry desk

QVC nixes .QVC domain plans

QVC nixes .QVC domain plans

Firm famous for on-air product sales no longer wants .QVC.

Logo for Q and QVC featuring a stylized Q with an orange box around it

QVC is the latest business to nix plans to operate a branded top level domain name.

The firm has informed (pdf) ICANN that it wishes to terminate its contract to run .QVC. It never used the domain name.

QVC, which is known for live on-air product demonstrations and sales pitches, is part of Qurate Retail Group. Qurate owns HSN and Frontgate, among other brands. It did not apply for top level domains for its other wholly-owned brands.

.QVC is the 95th branded top level domain to enter termination proceedings. A handful of operators have withdrawn their termination requests, and TLD operator Short Dot has purchased two dot-brands that entered termination proceedings: .bond and .sbs.

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