Reglikedomain industry desk

.jobs domain spotted in the wild — Rare bird

.jobs domain spotted in the wild — Rare bird

A fashion brand actually uses the rare .jobs domain name.

I went to the mall with my daughter this past weekend when something suddenly stopped me in my tracks.

I pulled out my smartphone and snapped a picture.

My six-year-old daughter looked at me with a confused expression and asked, “What, dad? What is it?”

“Something rarer than a unicorn,” I told her.

Indeed, this is what I saw:

Yes, that’s a .jobs domain. It’s the first time I think I’ve seen one in the wild since 2008.

There are only a modest number of .jobs domains registered and in use by the people they were actually created for. The other tens of thousands are just essentially sploards. (I just made that term up. Instead of splog, it stands for spam job boards.) (I guess that ought to be “spoards”, since there’s not ‘l’ in it like blog.)

Also on the wire

Other reporting from the domain desk.

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