Reglikedomain industry desk

Up, Finance Clicks Cost Less — Retail CPCs

How are your parking pages doing?

If you’ve noticed your finance parked domains are hitting headwinds lately, you won’t be surprised by fresh data released today by Efficient Frontier.

Efficient Frontier, which manages some of the biggest pay-per-click spending in the industry, is reporting a sharp increase in the amount advertisers are paying for clicks in the retail industry. Finance has declined.

The CPC for retail was 56 cents in October, up from just 46 cents in October 2010. That’s a 21% jump compared to a year ago, which the group thinks may indicate a strong retail season.

But the finance vertical is sliding. The firm notes that the average CPC in October was $1.88. That’s down from $2.07 in October 2011. Even compared to September the CPC has slid 8%.

Also on the wire

Other reporting from the domain desk.

NameMedia Upgrades Parking PlatformDomain ParkingNameMedia Upgrades Parking PlatformMost traffic to parked domains redirects to bad sites: ResearchDomain ParkingMost traffic to parked domains redirects to bad sites: ResearchImpact? Sedo had a great first half of 2025 — What GoogleDomain ParkingImpact? Sedo had a great first half of 2025 — What GoogleJim Grace joins Team InternetDomain ParkingJim Grace joins Team InternetDomain name put to good use — Yoweri MuseveniDomain ParkingDomain name put to good use — Yoweri MuseveniTeam Internet for $48 million — CentralNic buysDomain ParkingTeam Internet for $48 million — CentralNic buysNDomain ParkingName Monetization is Changing — How DomainSDomain ParkingSendori for $3 million — IAC sellsRevenue will be impacted by Google changes in January — Parking adDomain ParkingRevenue will be impacted by Google changes in January — Parking ad