Domain Name Auction Off to Screaming Start — Rick Latona

Rick Latona’s highly anticipated auction takes place in Fresh York today.

Rick Latona Auctions, LLC’s first live auction will take place at the TRAFFIC conference in Brooklyn today. The auction goes live at 1:30 PM EDT today. Last night Moniker held the first of its two auctions, which was modestly successful but certainly didn’t quell fears regarding how much money people have to invest in domains right now.

But today the story will change, if early bidding for Rick Latona’s auction is any indication.

Online bidding is by now active and a handful of domains have received bids and even met their reserves. I’m shocked to see that someone bid early on MCC.com, which shows the reserve met at $195,000. Also meeting their reserves:

TruckRims.com at $7,647
Wines.net at $7,250
BabyAnnouncements $5,750
Lisbon.net $11,765
Nap.com $47,059

The process for registering and getting approved to bid in the auction can take a little time, so don’t wait until the last minute to register if you are interested in participating.

Also on the wire