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Root Orange Releases Fresh Geo Targeting Service

Root Orange Releases Fresh Geo Targeting Service

Service enables web sites to target content based on visitor’s location.

Root OrangeRoot Orange, which launched a geo-splitting domain name service a year ago, disclosed a private beta for a fresh geo-splitting technology today.

GeoSkipper makes it easier for web site owners to target messaging, pricing, and other content based on the visitor’s location.

One of GeoSkipper’s first clients is Chicago.com. Chicago.com will use the service to display a real estate search box to visitors from the Chicago area while it shows hotel searches to people outside the area.

RootOrange will debut the service at this weeks’ LAUNCH conference in San Francisco.

Also on the wire

Other reporting from the domain desk.