Do.com domain name to startup — Salesforce.com sells

Following shutting down service that used Do.com, firm sells domain name to startup.
It appears Salesforce.com has sold the domain name Do.com to Redo, Inc., parent firm of meeting productive application DoMeetings.com.
If you go to DoMeetings.com today, it will forward to Do.com where you can sign up for a beta of the service. It appears that the San Francisco startup is just getting off the ground.
On July 3 or 4, the domain name’s whois record changed from Salesforce.com at Network Solutions to whois privacy at Hover.
Salesforce.com used the domain name for a social team management application that it shuttered at the end of last year.
When Salesforce launched Do.com, it was heralded as an attempt to move in on Microsoft’s stronghold of the collaboration space.
There’s a bit of irony in that initial move. Microsoft owned the Do.com domain name for many years. In 2011 it apparently offered it for sale or was convinced to sell it. The domain name transferred from Microsoft to Marksmen (which brokers domains and buys them on behalf of clients) and then to Salesforce.com. I wonder if Microsoft knew it was selling the domain name to Salesforce.com to launch a competitive service?
Salesforce.com is known for using great domain names for its services, counting Social.com, Task.com Work.com and Data.com.


