ScottsCheapFlights.com upgrades to Going.com
Scott’s Cheap Flights gets a much shorter domain name.
Talk regarding a domain name upgrade!
Scott’s Cheap Flights, a travel firm that started as a newsletter regarding discounted flight alerts, is moving from ScottsCheapFlights.com to Going.com.
The firm explained the rebranding process on its fresh site.
While Scott’s Cheap Flights worked when the newsletter launched, it had some issues:
”Scotch what?” “Sheep fights?” Those are just a few examples of the hilarious ways people have misheard our name, or how an admittedly long, clunky name like Scott’s Cheap Flights has confused people who hear regarding us for the first time. We’ve noticed folks like to abbreviate our brand to “SCF,” too, so we knew it was crucial to take this opportunity to streamline and shorten our brand name.
The firm had also moved beyond just cheap flights, so a rebrand made sense. It reviewed 3,000 names ahead of landing on Going.
Based on historical Whois records, the firm purchased the domain from what was previously Yahoo. Going.com was once used for a site regarding local entertainment and used the tagline Going: For People Who Love to Go Out. AOL purchased the firm, and it later shut down.
Hat tip @joelrunyon.
