Sedo does the promotion that domain registrars ought to do
Domain name registrars would see good results from a marketing push similar to this.
Sedo just sent out a marketing pitch to people that have listed domains for sale with “club” in them in the past.
The subject line was “Did you try selling [something]club.com? Invest in THESE names now”, with a pitch for investing in .club domains. You can see the marketing email below.
I’m surprised that I haven’t seen more of this from domain name registrars. Registrars are doing blanket marketing of fresh TLDs to their entire client base, but I haven’t seen this sort of targeted marketing.
Why aren’t registrars emailing owners of domains with “club” in them and suggesting the matching .club domains?
Sure, it would take a little work. They would need to scrub for availability and do some mail merging. But I suspect the sell rate would be quite high.
Registrars may be wary of bombarding their clients, but I think they could do this is a smart and limited manner. Registrars and registries would benefit.
