Reglikedomain industry desk

Invest in App marketplace Apptopia — Sedo co-founders

Invest in App marketplace Apptopia — Sedo co-founders

Tim Schumacher and Ulrich Essmann invest in Apptopia.

ApptopiaTim Schumacher and Ulrich Essmann, two of Sedo’s founders, are no strangers to building a marketplace.

The pair hope to put this background to good use by investing in Apptopia, which they describe as a “Sedo for Apps.” They led a bridge financing round that also includes Kima Ventures, Eric Kagan, Telegraph Hill Capital and Rothenberg Ventures.

Much like Sedo does for domain owners, Apptopia allows app publishers to list their apps for sale. Buyers get the user base, revenue and technology. This seems like something that would be appealing to domain investors who are used to buying domains based on traffic and revenue. (That stated, apps take a bit more care and feeding than domains to keep up.)

App developers have by now received over $5 million in payouts from selling their apps on Apptopia.

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