Reglikedomain industry desk

To JavaScript for Domain Parking — Sedo Switches

Firm moves to JavaScript for domain parking.

Sedo is changing its domain name parking platform over to JavaScript, which is states ought to lead to higher earnings per click and RPM.

By switching to JavaScript, non-human traffic such as bots and scripts will no longer be counted in statistics. This means most Sedo clients will see noted visitor counts drop, which will thereby push up RPM (revenue per thousand) assuming valid clicks. But the firm states that the switch will also enable it to better target advertisements and improve optimization. This could result in higher RPC and RPMs across the board.

Google has long been rumored to be pushing JavaScript as a best practice for domain name parking, but Sedo appears to be making this move ahead of any required changes.

The change will be made by November 1.

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