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At Home Instead, or just brand protection? — Something brewing

At Home Instead, or just brand protection? — Something brewing

Firm registers domain names hinting at problems with its workforce.

homeinsteadI find it interesting when firms go on defensive domain name registration binges. Often, it foreshadows a problem at the firm. Other times, it’s just someone at the firm (or their brand protection firm) deciding that spending $10 a year now to pick up negative domain names is better than having them fall into the wrong hands.

Here’s an example. Home Instead, which provides in-home nursing care as an alternative to an assisted living or nursing home, registered these 10 domain names yesterday:

EyeOnHomeInstead.com
Fight4HomeInstead.com
FixHomeInsteadNow.com
HomeInsteadDoesNotCare.com
HomeInsteadWageTheft.com
HomeInsteadWorkersUnited.com
InsideHomeInstead.com
NotCaringatHomeInstead.com
Stand4HomeInstead.com
TheTrushAboutHomeInstead.com

From the looks of it, I’d say there’s some labor unrest at the firm.

Also on the wire

Other reporting from the domain desk.

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