Squarespace upgrades domain platform following Google Domains buyout

Firm adds domain forwarding, email forwarding, and bulk management.

Squarespace (NYSE: SQSP) disclosed upgrades to its domain name platform today.

The firm completed the buyout of Google’s domain name business last month, instantly making it a top 5 domain name registrar.

Still, its domain platform was built for people using its site-building system, so the firm is improving the platform to help people who manage multiple domain names.

Clients can now forward their domain name and set up free email forwarding. They can also perform updates to multiple domains at a time.

While these are basic features at most domain name registrars, it was critical for Squarespace to quickly add them as it welcomes millions of more domain names on its platform.

The firm is also adding fresh domains, counting .nz and .fr.

Squarespace is also offering lower first-year prices for some of its domains to match Google Domains’ $12 price point. Fresh .com, .net and .org domains are $12 for the first year but renew at $20.