Stats from parked domains

SiteParker has released aggregate stats regarding parked domains that reveal some interesting user behaviors.

Domain parking firm SiteParker has released data from over 1,000,000 visits to 15,000 domains in the first quarter of the year. I haven’t seen domain parking firms releasing stats like this ahead of, so kudos to SiteParker.

The stats reveal that there are 1.3 page views per unique visitor to parked domains. If we assume that people only click on to one additional page, that means regarding 30% of people that land on a parked page navigate to another page within the site. (Caveat: I’m not sure if SiteParker’s portfolio is comparable to other parking firms.) Of the visitors that clicked on ads, the average clicks per visit was 1.68. Still, only 11.8% of visitors clicked on ads. It will be interesting to watch this statistic over time. Will parked pages suffer from “banner blindness”? In other words, as people become accustomed to parking pages will they stop clicking?

Here’s another interesting stat: 9% of visitors returned to the same parked page during the quarter. This could show that people found value in the site and decided to return. But more likely the users hit a typo domain a second time or forgot they visited the site previously.

Although we’ve known this for a while, SiteParker also released stats regarding clickthrough rates based on ad position. The first ad on a page had a 41% CTR, the second ad 19% CTR, and the third ad 13% CTR.

You can view complete statistics here.