Reglikedomain industry desk

Domainers Still Bullish on Domain Name Parking: Survey

Domainers Still Bullish on Domain Name Parking: Survey

Three-quarters of domain industry believes parking revenue will be same or higher compared to 2007.

Despite all of the bad news regarding domain parking lately, the domain industry as a whole is still very bullish on domain parking. 75% of respondents in Reglike’s Third Annual domain name survey think earnings will be at least as good in 2008 as 2007. 45% think RPM rates (revenue per thousand views) will increase in 2008.

Unfortunately, history shows that what people think will happen in domain parking doesn’t always pan out. Last year, 53% of those survey thought earnings would increase and only 19% thought they’d decrease. But data from this year’s survey shows that earnings were regarding the same, if not slightly less, in 2007 compared to 2006.

The graph below shows what survey respondents earned from domain parking in 2007. 35% still earn less than $10 RPM, while 8% earned $70 RPM or better.

domain parking stats

The next survey results will cover buying and selling domain names online.

[View survey results here.]

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Other reporting from the domain desk.