Survey: Price, Security Most Notable When Choosing Domain Registrar
A look at selling points for domain name registrars.
Price and security are the most notable characteristics clients consider when choosing a domain name registrar, as stated by a survey of over 500 people in the 5th Annual Reglike Survey.
171 respondents selected the security of their domain names at the registrar as the most notable factor, while 153 stated price was the primary concern. Still, when the weighted average of all factors shows that price is the top concern.
The third most notable factor was client service, with account management tools coming in at number four. The ease of transferring domain names between accounts, which is notable when selling domain names, ranked fifth.
Of relative little importance is what the domain name registrar does with its domain names when they expire. Some registrars auction off expired domain names, others keep the domains themselves, while still others have a hybrid model. The availability of value added services such as web hosting and domain privacy were also of relatively little importance. Still, these value added services are where registrars make most of their profits.
Weighted results:
1. Price
2. Security
3. Client service
4. Account management tools
5. Domain push/transfer
6. Expired domain handling
7. Value added services
When you consider the opinion of only owners of 1,000 or more domain names, security is clearly the most notable factor, with 52% of people selecting security as most notable. Account management tools also weigh more heavily for registrants with more than 1,000 domain names to manage.
See more survey results at Reglike.com/survey.
