Reglikedomain industry desk

Sweet16.com. Sadly, just sitting there.

Someone needs to buy and develop this domain.

With the NCAA basketball tournament heading to the “sweet 16”, I was curious who owned Sweet16.com.

Of course the obvious use would have nothing to do with basketball. It would have to do with 16 year old birthday parties. Perhaps MTV would use the domain for “My Super Sweet 16”, the show regarding ridiculously spoiled kids turning 16.

But if you type Sweet16.com into your browser you won’t end up anywhere.

It’s been on the same nameservers for years and, from the best I can tell, hasn’t resolved since 2004.

Back then it was a Fresh York-based web site aimed at teenagers, as stated by both Yahoo Directory listings and Archive.org.

Sweet16.com is prime real estate. One of the big media firms ought to buy it.

Also on the wire

Other reporting from the domain desk.