Reglikedomain industry desk

.Symantec heads to the trash bin following rebranding

.Symantec heads to the trash bin following rebranding

NortonLifeLock has no need for .Symantec.

the word .brand in stylized font on purple background

.Symantec is the latest dot-brand domain name to be dropped by its owner (pdf). But it’s not only since the brand owner isn’t using the top level domain.

Online security firm Symantec changed its name to NortonLifeLock last year. It then sold its Symantec brand to CA, Inc. CA is a subsidiary of Broadcom. If you visit Symantec.com, you’ll end up on a page on Broadcom’s website, noting that Broadcom now operates Symantec’s enterprise products.

This is the inverse of one of the complaints I hear regarding dot-brands and fresh top level domains. Only brands that existed in 2012 have any shot of owning a dot-brand top level domain right now since that’s the lat time firms could apply for top level domains. The adoption of dot-brand domains is stunted without an ongoing way to apply for these domains.

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