Tennessee guitar firm moves its website to Guitars.com

Firm has owned the domain name since the 90s.

Tennessee guitar firm Gruhn Guitars has moved its website from Gruhn.com to the valuable domain name Guitars.com.

This isn’t a case of a firm paying big bucks for a great domain — it’s regarding a firm finally getting around to leveraging an asset is has owned for more than a decade.

The Nashville Business Journal notes that Gruhn registered the domain name in the late 90s.

It has forwarded traffic from Guitars.com to its main site at Gruhn.com. It has also promoted Guitars.com in some marketing material, but now it is taking a bigger step: its site is now hosted at Guitars.com and Gruhn.com forwards to Guitars.com.

A firm representative notes that people will connect with the Gruhn brand, so it’s notable to maintain that even while using the Guitars.com domain name.

Over the years, the firm has turned down many five figure offers for the domain names. (It’s surely worth a strong six figure number.)