Of .llc, .inc, etc. — The beauty
A steady stream of free leads makes corporate identifiers a compelling top level domain business.
A number of firms want to sell domain names ending in firm type indicators such as .llc and .inc.
At first I wasn’t very warm to this idea. But there’s something unique regarding these corporate identifiers that may make them a good business for the registry: free lead lists.
If you’ve ever set up a corporate entity, at least in United States, you probably got a deluge of junk mail afterward. The most common pitch is for credit card services.
That’s since your information is usually made public when you form a U.S. entity. It’s an easy lead list for marketers.
I think a .llc registry could sell a lot of domains by sending a snail mail (gasp!) letter to firms that have just formed an LLC. Since many of these are modest businesses, they could also pitch them on web hosting and other related services. A newly formed firm spends lots of money on related services.
.Inc has 11 applicants, .llc has nine, and .ltd has seven. .GmbH, which is the equivalent of a .llc in Germany and other central European countries, has six applicants.
